The startup world is loud. Every day, thousands of new businesses launch, pitch investors, build MVPs, and post on social media. In this competitive landscape, simply having a great product or service isn't enough. Featured on News Sites You need visibility. You need authority. You need credibility—fast.
The most powerful way to get that?
Get featured on news sites.
For startups looking to break out of obscurity and build instant trust, media exposure is the most scalable, cost-effective, and high-leverage marketing tool available. Get Featured on News Sites If your startup gets featured on credible news platforms, you immediately level up your reputation and widen your reach.
This blog will walk you through exactly how to get featured on news sites as a startup, why it’s so important, the biggest mistakes to avoid, and how IMCWire can help you do it faster and smarter.
People don’t trust ads. They trust stories. When your startup is featured on a recognizable news outlet—whether it's Yahoo Finance, MarketWatch, or FOX affiliates—you instantly gain third-party credibility. It’s not just you talking about your business anymore; it’s a recognized, trusted media outlet doing it for you.
Getting featured on news sites doesn’t just mean you get seen once. These articles live online forever. They show up in Google searches. They get shared. They can land on Google News. They become assets that compound over time.
Before investing in your startup, VCs and angels will search your name. Seeing your brand featured on news sites makes you look more legitimate and “investable.” It also helps you stand out in a pitch deck.
For early-stage customers who don’t know you yet, seeing an “As Seen On” bar with logos from NBC, Yahoo, or Bloomberg creates instant confidence.
Many press releases are indexed by Google and link back to your site.
Over time, this creates a strong SEO profile for your brand.
Here’s where many founders get stuck:
They wait too long – thinking PR is only for later stages.
They rely on luck – hoping a journalist will “discover” them.
They don’t know how to pitch – wasting time on cold outreach with no response.
They don’t prioritize storytelling – failing to make their startup sound newsworthy.
They think PR is expensive – assuming only funded startups can afford it.
The good news? None of that has to stop you.
With tools like IMCWire, any startup—pre-revenue, bootstrapped, or funded—can now affordably and reliably get featured on top-tier news sites.
Every startup has a story. The key is finding the part that’s newsworthy.
What qualifies as a “news angle”?
Product launch or new feature
Securing funding or hitting revenue milestones
Solving a trending problem
Founders with unique backgrounds
Data or research findings from your company
Impact stories, community projects, or partnerships
💡 Pro Tip from IMCWire: If you’re not sure what your angle is, our editorial team can help you shape one that the media loves.
For More Free Updates: https://imcwire.com/
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